While other manufacturers were busy integrating crypto wallets in their smartphones, Apple surprised everyone with their credit card. It was a shock and set back for the crypto industry because if Apple had also integrated crypto wallets, others would have followed suit. Apple has this domino effect in the tech industry, the direction they choose, others seems to follow. But it seems Apple is indeed interested in crypto. A company official has confirmed that Apple is indeed looking into crypto.
Apple Pay to crypto
“We’re watching cryptocurrency,” Jennifer Bailey, vice president of Apple Pay, recently told CNN’s Chief Business Correspondent Christine Romans at a private event in San Francisco. “We think it’s interesting. We think it has interesting long-term potential”. To date, this is the most positive comment that crypto has received from Apple. Apple has joined a long list of tech giants looking into crypto. Apple first got into mobile payments in 2014, after much anticipation, with the launch of Apple Pay. In typical Apple fashion, the company promised the service would “transform” the mobile payment market by offering a simple and secure way to make payments in apps and in brick-and-mortar stores. Recently, the company launched a credit card, many thought with this crypto has no place in the Apple ecosystem. The launch of a crypto-based Apple product is not happening in the foreseeable future, but this comment gives hope that one day the company will be part of the revolution.
When Apple looks into something it means serious business. They have had the courage in the past to do away with things consumers love. And most of those decisions have turned out to be the right direction, and Apple looking into crypto means it’s probably the direction of the future. Also, Apple has a very aggressive strategy of bringing new technology and product to the market, this is because they very well know the advantage of bringing something new into the market. Apple was the company that brought smartphones and tablets to the world, both these sectors are still dominated by the company. More than making use of the first-mover advantage they also know how to keep that advantage. Apple showing interest in crypto in simple words means, crypto is coming and Apple wants a portion of it.
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