A plan to tackle fake news by using blockchain technology is set to be launched in a bid to cut down misleading information. Fake news, a kind of propaganda that comprises of deliberate misinformation or hoaxes spread via traditional media outlets or online social media.
According to express.co.uk, entrepreneur Eleesa Dadiani has disclosed how she wants to tackle the problem of fake news. Speaking exclusively to Express.co.uk, she said:
Anywhere you turn on your phone, or watch TV, you see this misinformation – fake news – this need to keep the truth away from people. And there is a very sophisticated system in place that prevents the truth from reaching people, so when you go on Google and you search for something, the first few pages are there because they have high SEO or pay per click rankings – everything is just about whoever paid more to get to the top of these listings.
Search engine optimization is the technique of affecting the online results or visibility of a website in a web search engine’s unpaid results—often known as “natural”, “organic”, or “earned” results.
Eleesa Dadiani will launch a fresh campaign against the modern plague of fake news with her company Dadiani Syndicate, which uses blockchain technology. Dadiani is expecting to crowdfund the app – Bubblr – via initial coin offering, a cryptocurrency money source for startups.
She further said,
Bubblr is an extremely timely leveraging force which understands these problems and has the patented technology to solve them. “It is everything Google should have been.
The announcement of this project comes after the recent research released by MIT University which displayed that fake news spreads via online than in ‘real’ news. This fake news is mainly spread by social media, but is mainly circulated through mainstream media. It is written and published with the intent to increase readership, online sharing, and Internet click revenue or for political gains.
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