New York, NY - Get ready to supercharge your morning routine. Doodles, next generation entertainment company and McDonald's announced the launch of the McCafé holiday cups campaign, “Good Mornin” celebrating the simple act of saying good morning and spreading a little joy through daily coffee moments. The collaboration pairs the delicious McDonald’s coffee experience with Doodles’ whimsical animated content in a partnership perfect for the holiday spirit.
An Immersive Collectors Experience
Starting November 18, Doodles and McDonald’s will introduce limited-edition McCafé holiday cup designs at participating McDonald’s restaurants across the United States. Each hot McCafé beverage will be served in cups featuring custom artwork that brings the vibrant world of Doodles to life.
The magic doesn’t stop there - through the McDonald’s app, customers who purchase McCafé beverages will unlock an exclusive digital “pack ripping” experience. Each digital pack reveals a unique assortment of Doodles x McDonald’s items, including character accessories, digital wearables for Doodles avatars, and special access to Doodles' animated content in the Stoodio platform. With a variety of digital collectibles to discover, every McCafé purchase unlocks a new digital collectible for customers to add to their Doodles collection.
The “Good Mornin” campaign extends beyond the coffee cups, offering fans multiple ways to celebrate:
● Surprise Digital Collectibles: Through the McDonald’s app, customers who purchase any hot McCafé® beverage can unlock exclusive McDonald's x Doodles digital wearables for avatar customization in the Doodles Stoodio, including limited-edition holiday accessories and character outfits
● Pack Ripping Experience: Each hot McCafé® beverage purchase through the McDonald's app provides fans with a unique code to redeem in the Doodles Stoodio. There, fans will experience the excitement of opening digital packs containing unique collectibles, with each pack revealing different items from the McDonald's x Doodles digital collection (limited to one pack per account)
● Exclusive Merch Drop: A limited-edition collection of co-branded apparel and accessories, featuring collaborative designs that blend McDonald's beloved characters with Doodles' signature artistic style
● Holiday Soundtrack: "Good Mornin’," a special track by rising star Marley Bleu, produced by iconic musician and former McDonald’s crew member, Pharrell Williams and inspired by internet culture and viral "GM" memes. The official music video is expected to release in early December
"When you think about beloved brands that bring people together, McDonald's immediately comes to mind," said Julian Holguin, CEO of Doodles. "This partnership spans music, animation, collecting culture and online communities. It is a natural evolution of McDonald’s rich tradition of creator and brand collaborations. We’re excited to bring a fun experience to our community, to introduce millions of fans to Doodles and spread some joy with morning coffee this holiday season.”
To participate, simply purchase any size McCafé Coffee at participating McDonald's locations across the U.S. For more information about this exciting collaboration and to stay updated on the upcoming Doodles x McDonald's holiday pack drop, please visit mcdonalds.doodles.app.
Offer valid while supplies last at participating McDonald's locations. See restaurant for details.
About Doodles
Doodles is a next-generation art and entertainment company focused on immersive storytelling, live and digital experiences, and lifestyle content. Created by world-renowned artist Scott Martin (AKA Burnt Toast) in 2021, Doodles has grown and evolved from a simple idea to an ever expanding world of stories, products, and experiences. From collaborations with global brands like Adidas, Crocs, and G-SHOCK to developing the Doodles experience at CAMP Chicago, Doodles has a proven track record of executing top-of-the-line partnerships. An always on, internet first developer of IP, Doodle’s consistently builds new stories and characters within its beloved and expansive universe. Learn more at www.doodles.app.
About McDonald's USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald's approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, or follow us on X @McDonalds and on Facebook at www.facebook.com/mcdonalds.
