WLFI Price Tanks 37%: Will the Debit Card Launch Save It?

World Liberty Financial (WLFI) price is back in the spotlight after co-founder Zak Folkman revealed that the project is preparing to launch a debit card and retail application designed to bring its stablecoin USD1 into everyday payments. The news comes at a time when WLFI’s price has been under heavy pressure, sliding 37% since its September 1 launch and dropping more than 10% in the last 24 hours. With the token now trading just above the $0.20 level, investors are asking whether these product rollouts can stabilize sentiment and spark a rebound, or if WLFI’s decline will deepen before the fundamentals begin to take hold.

World Liberty Financial (WLFI): Market Context and Project Update

World Liberty Financial (WLFI) recently announced plans to launch its own debit card and retail application. According to co-founder Zak Folkman, the debit card will integrate directly with Apple Pay and connect WLFI’s stablecoin USD1 with real-world payments. The upcoming retail app is positioned as a blend of Venmo and Robinhood, combining peer-to-peer payments with trading features. At the same time, the team confirmed they will not build their own blockchain, choosing to stay chain-agnostic.

Despite these bullish fundamentals, WLFI price has struggled in price action. Since its September 1 launch, the token has lost 37% of its value and recently dropped another 10% in a single day, now hovering near the $0.20 level. The question now is whether this fresh narrative can stabilize price momentum or if the downtrend will deepen before recovery.

WLFI Price Prediction: Technical Picture on the Hourly Chart

Looking at the hourly chart, WLFI shows a clear boom-and-bust cycle over the past few sessions. After consolidating between $0.20 and $0.21, buyers pushed the price into a breakout rally, briefly touching above $0.26. However, profit-taking set in quickly, and the token has since fallen back below its 20-period moving average on the Bollinger Bands.

Currently, WLFI price is trading at around $0.207, testing the lower band of the Bollinger channel. Repeated rejections near $0.22 suggest this is now short-term resistance. On the downside, immediate support sits near $0.20, a psychological level and the lower boundary of the recent consolidation range. A break below this zone risks exposing $0.18 and even $0.15 as deeper supports.

Impact of Fundamental Announcements

The upcoming debit card and retail app could act as catalysts to restore investor confidence, especially since they provide real-world utility and set WLFI apart from pure speculative tokens. Folkman’s emphasis on long-term value creation and the partnership with Bithumb, one of South Korea’s largest exchanges, also gives the project strategic positioning.

Still, fundamentals take time to translate into sustained price moves. With WLFI under selling pressure, traders may remain cautious until product launches materialize and adoption data validates the story.

Short-Term WLFI Price Prediction

In the short term, $WLFI is likely to remain range-bound between $0.20 and $0.22. A decisive breakout above $0.22 could open the path back to $0.25–$0.26, but failure to hold $0.20 may drag the token toward $0.18. Given the recent volatility, bulls need to see higher lows form on the hourly chart before confirming momentum reversal.

If the debit card and retail app launch successfully and the Bithumb partnership drives new liquidity, WLFI price has the potential to rebound gradually toward its initial highs. But as Folkman himself said, this project is a marathon, not a sprint. The market may continue testing investor patience before the fundamentals lift the token sustainably.