It took less than a month for someone to read the new Eventbrite Merchant Agreement. An additional section has been removed for blatant overreach – access to your event before, during and after, rights to film and distribute the content with no responsibility to credit the artists.
The company has grown up with the social media explosion. It was started in 2006, and now processes 2 million events per year in nearly 200 countries. They profit from 2.5% of each ticket price, plus 99 cents per ticket sold. They do not charge any fee for free events.
Instead they thought to just claim rights to the content (see #7 in this archived document). Organizers are held responsible for arranging and paying for their attendance too:
They give the power to event organizers to #own your even marketing, #own your data, #own your box office… but not the content?
What they meant to say was:
They assured the public that it was to benefit merchants, but this marketing campaign is nowhere to be found through their website (unless in some kind of an event manager section that attendees can’t view):
We added this language to support a marketing program that is designed to help tell the empowering stories of our creators and their quest to bring people together. It was never our intention to show up at an event unannounced, nor to take greater ownership of content. Rather, we saw our Terms as an opportunity to make the program available to all our event creators at once.
Blockchain Solutions
PassageX brings all the benefits of the blockchain to a platform that functions like Eventbrite. The project was released in January 2018 and has processed almost 400,000 tickets so far. It is planned to be released as a fully fledged network by Q3 2018.
The music industry will continue to see new start ups utilizing blockchain technology to evolve the process for exchanging currency, tickets, information, and letting consumers pay artists directly.
