Tech Open Air Conference is thinking about an ICO: The hype is real

ICO News
Codemotion Berlin 2018

Our friends over at TOA posted this article reflecting about a tokenized conference, the thought experiment goes a little something like this:

We started a thought experiment at TOA wondering what a conference would look like that has been tokenized from the start. Could it better incentivise contributors (speakers, volunteers, partners) to participate at an event? Does a token based ICO even make sense for a conference business? Or would an equity based ICO get our community better rallied behind our cause?

Many founders are currently wondering whether an ICO makes sense for their product and if so, how they would best structure it (equity vs token, foundation set up, etc.)

We decided to start a podcast series to explore these questions TOA-style: in an open and collaborative way.


Blockchain technology has been a featured topic on TOA stages since 2013, with some of the most prominent experts sharing their knowledge with our community over the years. Amongst these: Gavin Wood (Co-Founder Ethereum & Parity), Kathleen Breitman (Founder, Tezos), Dominik Schiener (Co-Founder, IOTA Foundation), Fabian Vogelsteller (DApp lead, Ethereum), Trent McConaghy (Founder, BigchainDB), Mike Hearn (Former Full-time Bitcoin Core Developer) and Nicolas Carey (Co-Founder,

Gavin Wood speaking at TOA17 (Co-Founder Ethereum & Parity)

Measured by the number of talks per theme, blockchain and crypto were the most ubiquitous themes at both TOA16 and TOA17.

Naturally, we have followed recent developments surrounding ICOs and the tokenization of platforms with great interest and started wondering whether an ICO would make sense for a conference or festival.

This might sound counter-intuitive. After all we are not even a pure online product. You may think that we drank too much of that Kool Aid and are jumping on the hype train without merit.

But hear me out!

There are 2 reasons why we want to dig deeper and see if an ICO would fit to TOA and its community.

  1. TOA is a community driven Platform

From the start our mission has been to provide a platform for interdisciplinary knowledge exchange and collaboration. Our journey to build this platform has been community driven from Day 1. We crowdsourced not just our first logo but the entire concept of TOA via open town hall meetings and in 2012 became Europe’s first crowdfunded event.

Our goal since has been to build a platform that acts as infrastructure for others to build upon. Our 200+ satellite events and dozens of interactive formats run by third parties on site are a testament to that.

Could a token provide a better incentivisation structure for our community to get actively involved at our events?

Read the full article here.

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