In 2021, the Metaverse exploded, and the concept was suddenly on everyone’s lips. The relaunching of Facebook’s parent company as Meta clearly labeled the high point of the Metaverse craze. The crypto winter has brought the hype to a standstill. Even so, the creation of brand-new applications continues to apply further than the scope of common perception. What are the new trends for 2023 that could redefine the web? This article is all about the three new Metaverse Trends that could Revolutionize the Web in 2023.
Where does the Metaverse stand at the end of 2022?
With the bull market in 2021, the year 2021 managed to bring the most hype about the Metaverse so far anyway. The hype shot through the roof, particularly after the parent company’s name was changed from Facebook to Meta. The Metaverse was already making big strides into the mainstream.
Because of the 2022 bear market, topics like NFTs and the Metaverse lost some traction. New applications are still being developed, but with decreasing interest, developers are finding it tougher to unveil great campaigns at the moment.
Can 2023 rekindle interest in the Metaverse?
In 2023, there may be renewed interest in the Metaverse and its applications. Much will be decided by how the market evolves. We believe that the market will turn bullish again in 2023. In 2019, the market increased substantially. A similar trend could happen in 2023. If the market recovers, the Metaverse may regain some momentum, and more use cases may arise. Web 3.0 is not going to vanish.
Top 3 Metaverse Trends in 2023
Metaverse as a marketing channel
When the first social media platforms were introduced, most users considered them a simple method for sharing content with others. However, it was only afterward that individuals and companies acknowledged social media’s potential as a marketing platform.
Users will quickly see opportunities similar to Web 2.0, so the Metaverse should start moving in this direction early on. Large corporations such as HSBC, JP Morgan, Nike, and Gucci have already decided to expand their presence in the Metaverse.
Virtual / Augmented Reality
For years, virtual and augmented reality has been an exciting topic waiting for a major advance. Meta (Facebook) has already outlined a vision of Web 3.0 in which users will move in the future in a virtual world.
One of the Metaverse’s main goals is to immerse users in a virtual world. The year 2023 might see several new developments in this field. New headsets, sense-of-touch body suits, and innovations for taste and smell sensory experiences are among them.
Digital avatars are one of the most exciting Metaverse projects. In the digital world, these should represent people. Users present themselves and communicate with others in the digital space using avatars.
Cartoon avatars were the first to show up in the Metaverse, but photorealistic portraits of people resembling the person in the real world have since emerged. Unique avatars should have a greater role in 2023.
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