Cryptocurrency world is full of surprises and various inventions. Here is an exclusive interview with Donut which is a platform that supports users to get started with crypto investing. Here is an exclusive interview with Donut CMO Julian Lehr.
Q1. Could you briefly describe what Donut is?
Donut is an app that helps consumers get started with crypto investing. The average consumer still struggles with working out: what to buy, how much to allocate and what exchanges to use.
At Donut, anyone can become a crypto investor, regardless of prior knowledge. Users answer a few simple questions and get a personalized crypto portfolio that reflects their risk profile and interests.
Q2. How did the idea of Donut come to be?
We came up with the idea to create Donut, having seen our friends and family frantically invest their savings into cryptocurrencies at the end of 2017, without properly understanding what they were investing in. This lack of knowledge led to losses in many instances – particularly a sore point for our CEO Neel, who saw his father become a victim of an ICO scam.
Q3. Could you tell us a little bit about the Donut team?
Donut was founded in summer 2018 by Neel Popat and Jordan Abderrachid who teamed up at company builder Entrepreneur First in Berlin.
Neel (CEO) has nearly 10 years experience working for leading investment firms including Graphite Capital, European Capital, Studio VC and Rothschild. Jordan (CTO) was a Software Engineer at N26, helping the company to scale to more than a million users.
The founding team is completed by Dan Spooner (Product) and Julian Lehr (Marketing) who joined from Accenture Digital and Google, respectively.
Q4. Could you describe the vision for Donut?
We believe that in five to ten years time, everyone will have a substantial part of their wealth stored in digital assets. While today these digital assets are primarily cryptocurrencies such as Bitcoin or Ethereum, we envision a future where consumers are able to invest in tokenized real estate, art or traditional investment products. We want Donut to be the go-to platform for investing in digital assets.
Q5. What value will Donut bring to its users?
We provide our customers advice as to what a sensible crypto portfolio looks like. We help them to assess with assets should they invest in and how much should they allocate. The entire process is so simple that everyone can get started, regardless of prior knowledge. Setting up a portfolio takes less than five minutes. A playful interface and easy-to-understand terminology make crypto investing with Donut as simple as ordering an Uber. State-of-the-art encryption and partnerships with insured custodians ensure that users’ assets are held safely.
Q6. How will Donut distinguish itself from other platforms?
Today, consumers who want to get started with crypto investing have to figure out what they should buy, how much they should allocate and what exchanges to use. And even then, they still need to answer questions around storage and security. Donut is the first investment advisor for cryptocurrency investing. We don’t see exchanges as competitors but as partners, we actively work.
Q7. Can you tell us about important developments yet to come and why they are important?
Donut is currently preparing to become the first fully regulated crypto adviser in Europe. We are aiming for a product launch in Q2 next year!
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